High-definition architectural renderings are a cornerstone of design presentations—but that’s the problem. While a still rendering can be attractive and will communicate a clear concept, it won’t stand out in a crowd. The market for architectural designs is highly competitive, which means you’ll need something truly unique to differentiate your brand.
AR for architecture is already positioned to become that disruptive X-factor. A recent study by Tractica found that VR in business is “set to snowball and outpace its use for leisure.” Goldman Sachs predicted in 2020 that the use of VR for any business tied to real estate, properties, and structures would be “among the first markets disrupted.”
This is the time to jump in. Here are a few ways virtual reality for architects can change the game:
The one thing better than a gorgeous image of what the end product will look like is the ability to stand in it. VR architectural visualization is all about turning a flat 2D image into an interactive 3D experience.
This transforms a hypothetical mock-up into a live walkthrough straight from the future. Clients will be able to control their own first-person perspective and explore the space from multiple vantage points, just as if they’re already there on the day it’s completed. There’s no better way to highlight your best architectural design features than to place the viewer right in front of each one and have them look around.
A rendering looks like the final product, but we all know pictures can’t do a live experience justice. Headsets can make it real. You can lean, turn around, look up, and move through a fully immersive 360-degree space with your body, just as if you were there.
Our technology can allow you to share this experience with the whole room so that everyone sees what the tour leader sees in the headset. You can narrate about various features as the viewers explore the setting—the same way you might in a live walkthrough of finished space. This is as hands-on as architecture gets.
Are you working on an addition, redesign, or the interior of an unfurnished space? A structure to fill an empty lot in a crowded neighborhood? It’s possible to use AR to create a hybrid presentation that combines photography of the real-life space with overlaid virtual elements. One version might be a true-to-life 36-degree tour. The other could have photorealistic 3D elements overlaid onto the original image.
You could superimpose a virtual addition (or whole structure) onto an exterior high-res photograph for compelling before-and-after shots at various viewing angles. Or you could present a walkthrough of a space that toggles between current and finished looks. This is also great for design alternatives (swap in and out as the client explores the location).
Consider how much more realistic a VR architectural visualization can be with animated elements and embedded environmental effects. Realistic foot traffic could walk through the space during the presentation while the client listens to a murmur of discussion in the space, birds chirping, keyboards clicking, or traffic whirring by. Architecture VR can turn a simple image into a real-time slice-of-life on location.
This may be the best of the bunch. Virtual reality for architects can take all of your marketing collateral and centralize it into a single, unified asset. Clickable labels, links, and downloadable elements can be overlaid onto the presentation wherever appropriate. Try including:
The possibilities are limitless. Just bring the presentation with you, and the client will have access to everything they need, all in one place. Contact Tangram 3DS to learn how we can help you use virtual reality for architects to your advantage.